Chrysler airs photographic Super Bowl ad for Ram trucks using still images and Paul Harvey
Chrysler Group LLC aired a second, very photographic commercial during the 2013 Super Bowl. The second two-minute ad, called “Farmer,” was for the Auburn Hills-based automaker’s Ram truck brand. Read more
Audio:
Scratchy audio came from a speech given by radio personality Paul Harvey at the 1978 National Future Farmers of America Convention.
Photos:
10 noted photographers were commissioned, including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document American farm life, yielding a beautiful and comprehensive catalog of farming images.
Chrysler Group LLC aired a second, very photographic commercial during the 2013 Super Bowl. The second two-minute ad, called “Farmer,” was for the Auburn Hills-based automaker’s Ram truck brand. Read more
Audio:
Scratchy audio came from a speech given by radio personality Paul Harvey at the 1978 National Future Farmers of America Convention.
Photos:
10 noted photographers were commissioned, including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document American farm life, yielding a beautiful and comprehensive catalog of farming images.
