Super Bowl ad for Ram trucks

Chrysler airs photographic Super Bowl ad for Ram trucks using still images and Paul Harvey

Chrysler Group LLC aired a second, very photographic commercial during the 2013 Super Bowl. The second two-minute ad, called “Farmer,” was for the Auburn Hills-based automaker’s Ram truck brand. Read more 

Scratchy audio came from a speech given by radio personality Paul Harvey at the 1978 National Future Farmers of America Convention.

10 noted photographers were commissioned,  including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document American farm life, yielding a beautiful and comprehensive catalog of farming images.